コミュニケーションをデザインするための本

I read (Design a communication).

This book gave me a clue and a broad vision.

Sorry, I am writing...

* the law of AISAS in Dentsu.

A: Attention

I : Interest

S : Search

A : Action

S : Share

* Three conscious mind & Five basis for Communication

- 3 conscious

-- Neutral

-- Simple

-- Faithful

- 5 basis